Cisco Companion Summit 2023 was final week, and I’m nonetheless feeling the joy! We had a report variety of attendees and beautiful Miami seashores to soak up (what an ideal new location!). The entire expertise was powered by info, inspiration and connection.
“We didn’t simply carry out this yr—we remodeled!” I like the best way Jeff Sharritts, EVP and Chief Buyer and Companion Officer, captured the essence of what Cisco and our companions completed this previous yr. Partnership has been in our DNA since we began 27 years in the past, and we’re creating the long run collectively!
On the coronary heart of that future is companion managed providers—you possibly can hear its regular beat all through the occasion. It was there within the keynotes and throughout our management’s shows: Chuck Robbins, Jeff Sharritts, Oliver Tuszik, Jonathan Davidson, Liz Centoni, Jeetu Patel, the Geo Leaders and extra all highlighted managed providers as THE option to ship outcomes to our clients. I used to be delighted to see managed providers gaining much more momentum and honored to share my views with a spread of audiences on the occasion. With a projected $161B TAM by 2027, managed providers will make up 46% of what Cisco sells by that very same yr.
However make no mistake: managed providers isn’t simply concerning the future—it’s right here right this moment! In a latest survey, 82% of Companion Summit attendees reported that they’re already rising their managed providers follow and named it as their high precedence in assembly buyer wants. Now we have 18 companion managed-ready affords prepared right this moment. And our sellers get 2x payout for promoting companion managed providers!
I had the prospect to talk with Hege Stoere and Goran Gustavsson of MSP Advania at Cisco Companion Summit 2023
And let’s not neglect the purpose of the “Better Collectively” theme this yr! This isn’t about Cisco simply transferring issues ahead for the sake of innovation. Buyer wants drive our companions’ wants—and ours too.
“We’re attempting to develop our managed providers contracts and so including extra to that portfolio, particularly with all of the enterprise that we do with Cisco… It might probably’t harm … and we are able to add items and components to get to that last resolution,” mentioned Steve Wylie, senior vp and normal supervisor, East Majors, for Trace3.
Precisely! Prospects are after outcomes, which require managed providers. At Cisco, our focus is making issues less complicated and safer for companions to sew collectively options and create these outcomes. All of us need the identical factor in the long run; we’re all working in direction of the identical targets.
In order that transformation Jeff talked about? We’re already there, hand in hand with our companions.
Talking of transformation. Oliver, our cheerful-yet-fearless channel chief since 2018, took the stage in his new position as President of EMEA. He’s been an unbelievable chief and mentor, and I really feel fortunate to have labored so intently with him. On the similar time, we had been thrilled to welcome Rodney Clark at Cisco Companion Summit—he’ll be a part of us in January as Senior Vice President of Partnerships and SMB. A lot of Rodney’s profession has been within the channel, and he’s come to Cisco particularly as a result of we’re a partner-led firm. I’m very excited to proceed the companion journey with him!
What’s new? Our key managed providers bulletins:
We’ve been busy this yr, so we had been in a position to share thrilling new developments at Cisco Companion Summit!
To start out with, we’ve strengthened our assist for companions! Our Companion Superior Assist for MSPs is a groundbreaking CX service designed for companions who want increased ranges of assist, quicker resolutions and accelerated outcomes. Guided API assist, quicker entry to award-winning TAC providers, and automatic RCA & RMA instruments scale back decision time as much as 50%! This can be a actual game-changer for MSPs. Right here’s how Denzil Samuels, our VP of world CX companion success, places it:
“It’s laborious to think about that [as of 2021], the one means we helped companions clear up issues for his or her clients was by means of electronic mail and phone calls and right here we’re speaking about digital transformation… Now, when the client calls [a partner] they usually open an issue ticket, Cisco immediately sees it. And it’s not only a normal TAC group—it’s a specialised group of architects that may see it. So, we are able to now assist them diagnose a few of these points in real-time and provide you with an answer in real-time. We’re actually transferring the dial from reactive to proactive to predictive to even prescriptive.”
– Denzil Samuels, VP of World CX Companion Success
Learn extra our in weblog.
And we’ve prioritized safety in three of our new companion managed-ready affords:
Our new Managed XDR (Prolonged Detection and Response) provide, designed for MSPs with safety operations facilities needing superior risk detection and response. This unified, extensible provide is bolstered by key incubation companions together with ATSG, Port53, ATEA, Telenor and Sentinel.
Our new Managed Firewall provide expands perimeter safety; its progressive options enable for scalability, multi-tenancy, and superior automation—all to scale back TCO and enhance MSP income alternatives.
And our Safe Networking MSP Marketing campaign helps companions go to market quicker and scale extra successfully with an SMB and industrial buyer safety and networking resolution that mixes Meraki, Safe Firewall, and Cisco+ Safe Join. We’ve additionally included guided service creation, nice programmatic pricing, and incentives so Cisco supplier companions can seize new alternatives within the increasing managed safety market.
So we’ve obtained assist, we’ve obtained safety—we’re additionally constructing for pace! The MSP Expressway for SMB play places companions into the quick lane as they pursue the rising SMB market alternative. Scalable partner-ready affords mix the Cisco cloud platforms for networking, safety and collaboration with assets, instruments and finest practices to speed up time to market.
I additionally had the prospect to talk with Paul Hager, VP of Companies at Ingram Micro, at Cisco Companion Summit 2023
That’s lots to digest, I do know! To high off this feast of innovation, Let’s end with one thing particularly candy.
As a result of kudos are so as! Among the many winners of the Cisco Companion Summit 2023 awards, assist me congratulate:
- KDDI Company (APJC): Managed Companies Companion of the 12 months, World
- Logicalis: Managed Companies Companion of the 12 months, Americas
- TM Know-how Companies Sdn Bhd: Managed Companies Companion of the 12 months, APJC
- NTT DATA, Inc. Belgium: Managed Companies Companion of the 12 months, EMEA
You may see a full checklist of all Companion Summit 2023 award winners right here.
So sure, Cisco Companion Summit was lots to soak up! Jeff left us with three important takeaways, which I’ll share with you:
1) Now we have an enormous alternative in entrance of us.
2) The tempo of innovation and acceleration, and the state of the portfolio, are the strongest we’ve seen in a long time, with the whole lot we have to win.
3) Most significantly: Cisco is, and can at all times be, a partner-led firm.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!