HomeCyclingDiscounting raises Canyon’s gross sales by 23% however sparks a €1.3 million...

Discounting raises Canyon’s gross sales by 23% however sparks a €1.3 million loss

Discounting raises Canyon’s gross sales by 23% however sparks a €1.3 million loss



Bike model Canyon highlighted a 23% rise in gross sales for the primary 9 months of 2023 however admitted that discounting and provide scarcity on account of points at one in every of its suppliers meant it made a shock lack of €1.3 million.

The German-based direct-to-consumer model made a revenue of €13.5 million in the identical interval final yr, with the reverse in revenue confirming the present issues of the bike trade after the growth of the COVID-19 pandemic and the following oversupply and fall in gross sales which have hit many manufacturers. 



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