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FDA cracks down on companies that sell unauthorized vapes to kids: ‘We will hold anyone accountable’

The Food and Drug Administration (FDA) has despatched warning letters to 15 companies for promoting “unauthorized e-cigarette products” — in any other case referred to as vapes — disguised as faculty provides, meals and drinks, toys and different kid-enticing designs, in accordance to a Wednesday press launch.

The letters had been despatched to 15 on-line sellers.

In addition to issuing the warnings, the FDA additionally goals to warn mother and father, academics and different adults to hold a watch out for these misleading, unlawful merchandise amid back-to-school season.

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“The design of these products is a shamelessly egregious attempt to target kids,” mentioned Brian King, PhD, director of FDA’s Center for Tobacco Products in Atlanta, Georgia, within the launch. 

The letters embrace descriptions of a few of the “youth-appealing” designs, together with vapes that appear like cartoon characters, stuffed animals, highlighters, cameras, handheld video video games and low drinks.

The FDA despatched warning letters to 15 companies for promoting “unauthorized e-cigarette products” disguised as kid-enticing objects — with an FDA director calling the design of those merchandise “a shamelessly egregious attempt to target kids.” (iStock)

“It’s a tough sell that adults using e-cigarettes to transition away from cigarettes need them to look like SpongeBob in order to do so successfully,” mentioned King.

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In the letters, the FDA warns the retailers to “take any necessary actions to bring the tobacco products that they offer for sale in the United States into compliance with the FD&C Act.”

The retailers will have 15 enterprise days to reply to the warning with an motion plan for complying with the FDA’s necessities.

Teens vaping

In 2022, some 2.55 million U.S. center and highschool college students reported utilizing e-cigarettes previously 30 days, the CDC reported. (iStock)

Retailers that don’t “promptly correct the violations” might face actions together with injunction, seizure and/or charges, the FDA acknowledged.

“CTP will continue to closely monitor all those in the supply chain, including retailers, for compliance with federal law,” mentioned Ann Simoneau, director of the Office of Compliance and Enforcement inside FDA’s Center for Tobacco Products. 

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“As always, we will hold anyone accountable that sells unauthorized tobacco products labeled, advertised and/or designed to encourage use by our nation’s youth.”

As of August 2023, the FDA has despatched round 600 warning letters to companies making and/or promoting unlawful tobacco merchandise, which incorporates vapes, it mentioned.

Vape pen

In addition to issuing the warnings, the FDA additionally goals to warn mother and father, academics and different adults to hold a watch out for misleading, unlawful merchandise. (iStock)

The company has additionally handed out penalty charges to 26 vape producers and sought injunctions towards six others.

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The FDA not too long ago launched its Vaping Prevention and Education Resource Center, which gives mother and father, academics and youths with academic sources in regards to the risks of e-cigarette use and nicotine habit.

In 2022, some 2.55 million U.S. center and highschool college students reported utilizing e-cigarettes previously 30 days, the CDC reported.

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