Group dsm-firmenich is ready to bear yet one more rebranding – based on studies from the Netherlands, PostNL is ready to hitch as one other title sponsor within the new yr.Â
PostNL, the Netherland’s largest postal and parcel supply firm, needs to be formally introduced later in November as a significant sponsor by 2026, based on Wielerflits. The brand new tandem of company sponsors would help the boys’s and ladies’s WorldTour programmes in addition to the U23 group.
Earlier in 2023, Group DSM grew to become Group dsm-firmenich for each the boys’s and ladies’s squads following the merger and launch of dsm-firmenich. The boys’s WorldTeam debuted their new jerseys on the Tour de France, whereas the ladies’s group carried the brand new take a look at the Giro Donne.
Particulars of the brand new group identify and branding weren’t out there at this early date, however Dutch information shops speculated that orange could be integrated into the brand new search for the groups, as it’s certainly one of PostNL’s company colors. This previous season the transition from Group DSM to Group dsm-firmenich retained predominantly black and blue jersey with a particular two-striped design.
PostNL has been concerned with sports activities sponsorships previously, not too long ago with mountain biking groups and as a accomplice with Marathon Amsterdam. Wielerflits famous that PostNL has been looking for a significant sports activities sponsorship.
It now appears obvious {that a} high-profile biking partnership match the corporate’s aims associated to ‘motion and sustainability’. It additionally offers the supply firm, which has seen its parcel and e-commerce enterprise develop internationally, broader visibility with the WorldTour groups competing at Grand Excursions and massive occasions properly past the borders of the Netherlands and neighboring Belgium.
For 2024, Group dsm-firmenich added Dutch sprinter Fabio Jakobsen to its males’s roster in a three-year deal. French riders Romain Bardet and Warren Barguil proceed because the GC leaders, with a flock of younger, up-and-coming riders gaining Grand Tour expertise this previous season, together with Matthew Dinham, Oscar Onley and Kevin Vermaerke.
Pfeiffer Georgi and Charlotte Kool will proceed to guide the ladies’s WorldTour squad, Kool main the best way in 2023 with 13 of the group’s 18 wins in a breakthrough season. The group not too long ago added a trio of riders to help their prime sprinters, Italian Rachele Barbieri and British U23 riders Josie Nelson and Abi Smith.
