HomeHealthcareCisco at NAB 2024: Dedicated to Delivering Subsequent-Stage Experiences That ‘Wow’

Cisco at NAB 2024: Dedicated to Delivering Subsequent-Stage Experiences That ‘Wow’

Cisco at NAB 2024: Dedicated to Delivering Subsequent-Stage Experiences That ‘Wow’


We’re lower than two weeks away from the Nationwide Affiliation of Broadcasters (NAB) 101st Present occurring as soon as once more in Las Vegas, Nevada. As a decade-long returning attendee, I’m at all times excited to be with prospects, companions, and colleagues, shaking palms and fascinating in stimulating conversations in regards to the subsequent wave of innovation hitting the media and leisure {industry}. With new know-how options, expanded partnerships, and rising buyer momentum, I’m trying ahead to highlighting Cisco’s cutting-edge options and providers to our sales space guests this 12 months. 

Our management on this area continues to develop as we innovate throughout our portfolio to remodel the best way broadcasters, content material suppliers, venues, sports activities groups and leagues are harnessing the ability of AI and different rising applied sciences and taking viewers experiences to the following degree.    

This 12 months, we are going to showcase our complete portfolio and exhibit Cisco’s technique and innovation throughout three key areas:   

  • Enabling dynamic IP manufacturing and workflows   
  • Reworking content material supply, units, and community assurance   
  • Operationalizing the fan expertise with cutting-edge, technology-centric venues

Enabling Dynamic IP Manufacturing  

The printed {industry}’s evolution to IP requires sustainable know-how to offer nice multicast visibility and suppleness to permit integration of a number of multicast and/or unicast, on-premises and cloud domains. Guests to the Cisco sales space can anticipate to see our flagship resolution, Cisco IP Material for Media (IPFM), on show on the Cloud Native Media Manufacturing- Anyplace demo to indicate how we’re enabling these transitions to IP aligned with SMPTE 2110. With a number of hundred deployments throughout the globe, Cisco IP Material for Media continues to function the muse to deal with broadcaster’s audio and video necessities. 

Cisco IPFM contains options for Non-Blocking Multicast (NBM), Community Handle Translation (NAT), and now, Protocol Unbiased Multicast flooding mechanism with Supply Discovery (PFM-SD). These elements present end-to-end multicast, dwell visitors visibility, simplified and versatile deployment at scale, improvements in NBM lively, and each PTP and RTP move monitoring. With our simplified community administration and operations instrument for provisioning IP-based media materials, Cisco Nexus Dashboard Material Controller (NDFC), customers can now benefit from an expansive view of the community with 2022-7 visibility and enhanced Occasions UI Tab to seize important fault notifications. 

Collectively with Intel, we will likely be highlighting our progressive resolution for Cloud Native Media Manufacturing which makes use of cloud-native architectures with open requirements and open-source software program to energy new media workflows and assist velocity digital transformation. 

Reworking Content material Supply, Gadgets, and Community Assurance 

Along with our companion Qwilt, we will likely be showcasing World Edge Cloud for Content material Supply, highlighting how collectively we’re making a extra environment friendly solution to ship extremely distributed dwell and on-demand content material. Our joint resolution, serving over one billion distinctive subscribers globally, offers High quality-as-a-Service by pushing content material caching and supply out to the embedded fringe of the service community. 

Comprised of Cisco’s edge infrastructure and Qwilt’s Open Edge platform, the answer primarily based on open caching helps meet the ever-increasing demand for content material supply and edge cloud providers and enhancing re-buffering time, time to first body (TTFF), common bitrate (ABR) and error price for live-streamed content material supply.  

We’ve seen a rising want for trusted collaboration instruments and units to assist drive partaking digital and hybrid leisure experiences, and to attach groups throughout the globe. Within the Cisco Gadgets: Be there, from Anyplace demo, we are going to spotlight intuitive and interoperable system experiences which are designed to make distant and hybrid collaboration seamless and distraction-free, on any assembly platform. The native Microsoft Groups expertise on licensed Cisco collaboration units is designed for frictionless worker experiences. 

Accedian will take heart stage in our Cisco Vital Community Assurance demo, highlighting how the newest addition to Cisco’s observability portfolio is offering industry-leading community efficiency monitoring and assurance to assist allow seamless operations for content material suppliers, service suppliers, and extra.  

Operationalizing the Fan Expertise 

Considered one of my private favorites, and arguably the cornerstone of our Sports activities, Media and Leisure portfolio, is our best-in-class VisionEDGE resolution for IPTV & Dynamic Digital Signage in partnership with Wipro. An answer that really “wow’s”, VisionEDGE offers dynamic content material administration options and top quality experiences to each fan, in each seat at venues all around the world together with (however not restricted to) Allegiant Stadium right here in Las Vegas, CITYPARK in St. Louis, Etihad Stadium in Manchester, GEODIS Park in Nashville, Santiago Bernabéu Stadium in Madrid, and SoFi Stadium and Hollywood Park in Los Angeles (host of Tremendous Bowl LVI). 

As you make your approach throughout the present ground on the Las Vegas Conference Middle throughout NAB remember to take a look at the Cisco Sales space, #W2743 within the West Corridor, and see for your self how Cisco and our spectacular ecosystem of companions are forging a path of progressive new experiences for the media and leisure {industry}. 

To study extra, go to the Sports activities, Media and Leisure part of the Cisco Portfolio Explorer or guide a gathering with us right here.

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