HomeCyclingMAAP exhibits 'intent' for Europe by touchdown in Amsterdam

MAAP exhibits ‘intent’ for Europe by touchdown in Amsterdam

Down one of many well-known De Negen Straatjes, or 9 streets, of Amsterdam, the town’s coolest purchasing district, lies MAAP’s LaB Amsterdam, the model’s first everlasting store outdoors of Australia. When you handle to dodge the bikes, that are so ubiquitous within the metropolis, you discover will end up within the Melbourne outfit’s outpost on this facet of the world.

The understated store, stuffed with plain wooden and brushed metallic, is a key plank within the biking clothes firm’s plans to ascertain greater than a foothold in Europe, to be talked about in the identical breath because the likes of Rapha. It is greater than a store too, it is a LaB, which stands for Life Round Bikes, a neighborhood hub for MAAP to work from.

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