HomeHealthcareInnovaccer Acquires Cured to Improve Its Affected person Engagement Technique

Innovaccer Acquires Cured to Improve Its Affected person Engagement Technique


Innovaccer introduced a new acquisition on Tuesday. The well being information analytics firm is now the only real proprietor of Cured, a Denver-based healthcare digital advertising and marketing and buyer relationship administration (CRM) platform. The phrases of the deal weren’t disclosed.

With the deal, Innovaccer features greater than 20 prospects so as to add to its present portfolio of about 95 well being system and digital well being shoppers. A few of Cured’s prospects embrace Sutter Well being, UCHealth, VCU Well being and HonorHealth.

The primary aim of the acquisition was to assist Innovaccer turn into a frontrunner in affected person expertise expertise, CEO Abhinav Shashank mentioned in an interview.

The acquisition will assist Innovaccer execute its “ahead technique,” Shashank remarked. He defined that this technique, which Innovaccer put in place about two and a half years in the past, facilities on three pillars: powering the shift towards value-based care, transitioning from encounter-based care to experience-driven care, and boosting productiveness by AI.

Innovaccer needed to make an acquisition to assist it ship on the experience-driven care pillar, Shashank famous. He mentioned Innovaccer checked out “loads of firms” within the healthcare digital advertising and marketing and CRM area and Cured stood out as the very best acquisition goal because of the power of its expertise.

Cured, which was based in 2018, affords instruments that make it simple for suppliers to personalize sufferers’ care journeys, in addition to strengthen affected person loyalty and improve their model presence. Innovaccer plans to merge these instruments with its information analytics capabilities to present suppliers a extra complete platform for affected person engagement and expertise enchancment.

Combining each firms’ applied sciences will enable prospects to “interact the affected person in any respect elements of their care journey and supply an expertise that’s so a lot better than what exists immediately within the healthcare ecosystem,” Shashank defined.

He additionally identified that Cured is a “very data-first enterprise,” much like Innovaccer.

“Every part they’ve constructed is on a foundational information mannequin that they’ve created across the affected person. They convey in information from numerous sources and are capable of do loads of expertise issues so a lot better and in a extra automated means than the best way others are doing it — they only scale back the burden for the consumer in a really, very important means,” Shashank declared.

Cured’s three cofounders — Andrew Sawyer, Ashmer Aslam and Rohit Narayan — will assume management roles inside Innovaccer to steer the corporate’s affected person engagement and expertise technique, he added.

Photograph: LeoWolfert, Getty Pictures



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